Dr.Jart+, the cult-favorite K-beauty brand, is returning to LA for its second annual Pop-Up. This immersive activation is a continuation of the brand’s mission to creatively engage consumers beyond the traditional retail experience.

This year, the brand will spotlight the launch of its new Every Sun Day Sun Stick and best-selling, viral franchises, Ceramidin, Cryo Rubber, Cicapair. 

Step into the Dr.Jart+ Korean Skin Mart, where K-beauty meets the vibe of a convenience store in Seoul. Find skincare bestsellers for fast visible results, play games, win prizes, and try our new Every Sun Day Sunscreen Stick SPF 40. 

Plus, visitors can enjoy tasty Korean snacks and get a personalized skincare routine.

The event will take place at The Americana at Brand (889 Americana Way, Glendale, CA 91210) from May 9- May 26. 

During the grand opening weekend from May 9-11, the first 100 attendees will get a free Cryo Rubber Mask. 

This new consumer activation highlights how Dr.Jart+ is innovating beyond its current retail partnerships —online and in-store — with direct-to-consumer experiences. 

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